• Product Sheet
Product

B2bConnect™

Discover high–value business prospects faster. Use enriched merchant data, firmographics, and real-time insights to improve B2B marketing performance and drive smarter targeting.
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Unify Your Data. Target the Right Businesses. Grow Faster.

Data lives across your organization—B2bConnect brings it together. Our cloud-based platform is the foundation for all Equifax B2B marketing solutions, unifying and harmonizing your data through a unique identifier applied in real-time. With instant access to over 67 million verified U.S. business records—plus 400K+ new businesses added monthly—you can identify new opportunities, improve segmentation, and engage customers with precision. 

From finding your best-fit prospects to maintaining strong relationships, B2bConnect helps you make better decisions faster, increase response rates, and lower acquisition costs.

Understand Your Best Customers
Create a “best customer profile” to find high-value prospects in new markets by identifying the key traits of your top client.
Manage and Monitor Relationships
Use business linkage to connect the dots between companies, understand corporate hierarchies, and reveal relationship values.
Engage with Precision
Gain a 360° customer view, with alerts for market and organizational changes to power personalized, timely interactions.
Act in Real Time
Access and analyze business data in minutes—not weeks—so you can respond to opportunities faster than competitors.
Reduce Acquisition Costs
Focus resources on the right audiences to improve conversion rates and lower the cost per lead.
Stay Compliant and Accurate
Built-in marketability flags and continuously updated data keep your marketing compliant and relevant.
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We have 67M+ U.S. business records

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Our coverage extends to 95% of U.S. small businesses

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400K+ new businesses are added monthly

Make Smarter Decisions with B2BConnect

From Data to Decisions in Minutes

Learn how B2BConnect uses trusted data to help you make smarter decisions, from instant credit approvals to streamlined collections. 

Unify
Integrate records across your organization with a unique, real-time identifier.
Identify
Search and segment using 100+ attributes.
Engage
Export to your CRM or marketing automation tools for targeted campaigns.

Fuel Growth with the Most Trusted B2B Marketing Database

B2bConnect is the foundation of our B2B marketing solutions, combining unmatched data accuracy with real-time access and segmentation capabilities. Whether you’re prospecting, managing accounts, or retaining customers, we give you the intelligence to make every connection count.

Comprehensive B2B Marketing Platform

B2bConnect empowers marketing and sales leaders to unify data, uncover opportunities, and engage with precision. With robust firmographic and demographic insights, corporate linkage, and compliance-ready targeting, you can increase conversions, reduce acquisition costs, and strengthen customer relationships.

Frequently Asked Questions

B2bConnect is Equifax’s core B2B marketing database, providing over 67 million U.S. business records and tools to unify and harmonize data for faster, better decisions.

By targeting the right businesses and buyers, B2bConnect helps you increase marketing response rates, decrease costs, and gain a 360° view of your customers.

Access to verified U.S. business records, including firmographic, demographic, and geographic data—plus over 400K new businesses added monthly.

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