Marketing Solutions with a View of the Consumer Wallet
We help businesses reach and engage the right audiences across the customer journey. From acquisition, through cross-sell and retention, marketers can leverage our consumer and business financial data, insights, and tools to understand consumers’ financial pictures, engage potential acquisition audiences, and capture more opportunities to strengthen customer relationships.
Our solutions are powered by unique, industry-leading data - well beyond credit - to help you gain a fuller picture of the consumer wallet:
- Robust consumer credit data
- Insights regarding consumer wealth, spending, and financial resilience
- Income and employment data
- Alternative data to help you gain a broader view of consumers’ creditworthiness
- Business identity data to grow B2B relationships
- Integrated cloud-based platforms that can help you optimize your marketing efforts
Deliver offers to the right consumers at the right time, with personalized messaging, and through the right channel to expand your customer relationships and drive business growth.
Rely on our Marketing Solutions to Grow Your Business
Our marketing solutions can help you achieve new prospecting and account management success. Enhance segmentation. Increase response rates. Gain more new loans. Grow assets. Increase campaign efficiency. Deepen relationships. Build lifetime value. And more.
Identify $5.6B in potential new assets while achieving a 21% campaign conversion rate.
Open 50% more loans over existing response model by targeting consumers with intent score, using the same marketing spend.
Reduce marketing spend by 60-80% through optimized audience selection and precise targeting.
Boost conversion rates by 30% and improve LTV by up to 5% with tailored offers and financial insights.
Source: Equifax analytics. Results may vary.
Solutions for Every Stage of Your Marketing Strategy
Financial Durability Measures
Differentiate households by financial resilience to enhance marketing acquisition and account management efforts.
Prescreen
Target the right consumers for lending offers. Tap into our market-leading consumer credit file plus alternative data to find ideal prospects.
Equifax Ignite
Use our cloud-based analytics platform to explore datasets, analyze scenarios, speed model builds, and get offers to market faster.
Advance and Speed Your Marketing Acquisition Efforts
Use the latest data and technology to fuel acquisition and improve response rates. Our cloud-based analytics platform helps marketers explore datasets, analyze scenarios, speed model builds, and get offers to market faster.
Fuel Your Marketing with Data and Insights into the Consumer Wallet
Actionable Solutions to Grow Your Business
Robust Data for Effective Marketing Strategies
Power your marketing with consumer financial insights. A unique view of the consumer wallet distinguishes our marketing data from all other targeting and segmentation options available today.
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