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Join Equifax as Mykolas Rambus, General Manager of Data-driven Marketing at Equifax, and guest speaker, Shar VanBoskirk, Principal Analyst at Forrester for an eye-opening webinar, Nebulous Digital Marketing Investment is Dead, where you’ll hear why and how financial services brands are shifting their digital focus from quantity toward quality as they seek to connect with higher-potential, lower-risk audiences across their digital channels. The discussion will cover:
Market forces, shifting consumer demographics and preferences, and developing technologies that are influencing digital strategies
How digital components such as paid search, display ads, online ads and email campaigns are being used to support a better brand experience
Considerations for targeting the right audience, at the right time, with the right brand message across the right digital channels
You’ll leave this webinar with exclusive digital marketing insights, practical ideas for optimizing your digital marketing spend, and smart data-driven strategies for growing your business.