Mastering the Customer Experience: What Consumers Expect from Financial Institutions
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Join Chris Atwood, SVP and Senior Marketing Officer at Equifax and guest speaker, Peter Wannemacher, Principal Analyst at Forrester Research as we explore consumer expectations and perceptions of banking providers. The disconnect between what consumers want and what financial institutions think they want may surprise you.
THIS WEBINAR WILL COVER:
What consumers want and need from financial institutions
How key initiatives of banking providers differ from consumer priorities
How to deliver an optimal experience that builds more meaningful and lasting customer relationships