Optimizing Data Strategies with Keying and Linking
Data linking sounds simple, but if you’ve ever tried to do it internally, you know it’s not. Raw data is messy, often incomplete, and it comes in all shapes, sizes and formats. Successfully linking it together so that it’s accurate and useful can eat up a lot of time, money and resources. Learn how to clean up and link your disjointed customer data into a single, unified view of each customer.