ProspectX is an innovative prescreen model that estimates a consumer’s likelihood to be in the market for a short term loan based on credit file attributes and trended data. The highly predictive model outputs an estimated 3-digit score which rank orders probability of a consumer to be in-market for a short term loan.
ProspectX enables more intelligent prospecting. The score helps to improve acquisition and cross-sell performance by facilitating a lender’s ability to make firm offers of credit to consumers who are the most likely to be interested in short term loans. Lenders can tailor strategies for acquisition channels by setting customized score cuts.