The continued economic uncertainty brought about by COVID-19 not only impacts marketing spend, but how businesses message to consumers, their offers, changes in creative and, in many cases, tweaking their value proposition. From acquisition to cross-sell and brand-building, learn how lenders and other service providers are shifting from traditional and face-to-face techniques, to digital channels.
In this week’s Market Pulse webinar, we’ll deliver the latest updates on the economy and key consumer credit, employment and forbearance insights. We’ll then discuss shifts in marketing strategy, providing additional insight around how businesses are engaging with consumers today.
This webinar will cover:
U.S. Economic Update
Consumer Credit, Employment and Forbearance Insights
Shifting Tide of Marketing Strategy in a Time of Uncertainty
Get the latest economic and credit updates to better plan for today’s environment
Understand how key businesses have adjusted their digital advertising channel mix and offer strategies amidst the chaos of COVID-19
Learn how to identify where the most valuable consumers are by understanding their capacity to pay and accept offers and how marketers are redirecting their efforts
Get best practice suggestions to improve acquisition strategies during uncertain times
Webinar broadcast date: 5/14/2020
For more on how you can navigate this time of economic uncertainty, visit our Market Pulse page.