Business to Business Digital Targeting Segment Details
This is the full segment list of the Business to Business Digital Targeting Segments. These segments enable marketers to improve targeting, increase response rates and reduce marketing costs while reaching desired target audiences online based on business attributes.
The Business to Business segments leverage attributes from the Equifax Commercial Marketing Database. The data comprises over 42 million business site locations and independent studies confirm that 10% of these commercial records are unique to Equifax and are concentrated in micro- to small-sized business.
Digital targeting segments from Equifax neither contain nor reveal any personally identifiable information.