Financial Spectrum is an asset-based household segmentation system, available exclusively for IXI Network Member Firms that segments customers and prospects based on anonymous financial and behavioral characteristics. Financial Spectrum leverages our direct measurement of anonymous liquid financial assets and was developed using Neustar’s industry-leading segmentation expertise.
Financial services marketers can use Financial Spectrum to better understand the likely financial and behavioral characteristics of distinct customer and prospect groups in order to increase the relevance and effectiveness of their marketing efforts.
Applying Financial Spectrum to Your Business:
Better profile customers for a more accurate predictive measure of how they will interact with you
Size markets and identify growth opportunities
Define product strategy and distribution
Prospect for new customers
Optimize cross-sell or upsell
Improve CRM and loyalty efforts
Tailor positioning and messaging of creative and copy
Choose marketing channels and media placement
Target ads online and optimize websites
Segments customers based on estimated consumer financial capacity, investment style, behaviors, and characteristics
Enables financial services firms to identify top customer clusters, improve communications, and target new clusters with desired financial potential and tendencies
Enhances both offline and online targeting
Leverages foundation of anonymous direct-measured assets
Excludes the use of protected-class demographics offering a compliance-friendly solution for use in non-FCRA marketing applications across the customer lifecycle
Learn how to grow your business with Financial Spectrum.