Top 10 Bank Redefines Branch Goals Based on Market Opportunity with MarketMix

Case Study

A leading U.S. bank needed to assess branch performance. They knew which branches had the highest Assets Under Management (AUM), but were unsure how those branches compared to competitive branches in the area. The bank also wanted to know which branches were underperforming relative to market opportunity. The firm used MarketMix to analyze branch performance.

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