Connect with people who want your products

Make a great offer to a consumer with a higher propensity to buy and you're more likely to win their business. The problem is, pinpointing this prized audience has been near impossible—until now.

Equifax True In-Market Propensity (TIP) Scores can help you identify individuals who are showing behaviors /trends of being in the market for the industry specific products you're offering.

Using proprietary Equifax credit risk data and advanced analytics, our TIP Scores can identify lower risk accounts with higher open rates to help you:

“TIP Scores—new to the industry—add a valuable layer of insight by  predicting consumer propensity to actually open an offer, as well as whether the consumer is likely to default.”

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