Connect with people who want your products

Make a great offer to a consumer with a higher propensity to buy and you're more likely to win their business. The problem is, pinpointing this prized audience has been near impossible—until now.

Equifax True In-Market Propensity (TIP) Scores can help you identify individuals who are showing behaviors /trends of being in the market for the industry specific products you're offering.

Using proprietary Equifax credit risk data and advanced analytics, our TIP Scores can identify lower risk accounts with higher open rates to help you:

Target customers who are most interested in your offers
Tailor your campaigns to your desired audience
Strengthen offers by mailing only to those who are more likely to open a new account
Effectively promote different products to segmented audiences by using bad rates or open rates as identifiers

“TIP Scores—new to the industry—add a valuable layer of insight by predicting consumer propensity to actually open an offer, as well as whether the consumer is likely to default.”