Reach People Who Are Ready to Buy

Timing is everything in marketing and sales, especially in key consumer-driven industries such as auto, mortgage, home equity and credit cards. When people are ready to take that leap, you need to act fast.

Equifax TargetPoint Triggers gives you a relevant, time-sensitive view of consumers who have recently shown an active interest in making a purchase in the near future. You'll better understand their propensity to acquire new or additional credit within vertical-specific time periods based on indicators such as increased credit activity, recent inquiries on a new line of credit, approaching final payments on a loan and address changes.

It's targeted insight that can be layered with custom prescreening criteria or with other Equifax prescreening options such as True-in-Market Propensity Scores to help you:

Learn how to build a “Super Trigger” that identifies your most unique, responsive audience. Download the Ready. Set. Grow! eBook TODAY!

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