Surpassing Online Cost per Acquisition (CPA) Goals with Financial and Economic-Based Audience Targeting
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Gauging the success of current online campaigns by comparing them to the performance of past campaigns is not enough. Most campaigns have significant room to improve, whether measured via Cost per Acquisition (CPA), impressions, conversions, or other metrics. An Equifax customer decreased the CPA of its online ad campaign by using our digital financial and economic measures to better target qualified prospects.