Leading Bank Leverages Financial-Based Digital Targeting to Power Deposit Growth Campaign
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A leading bank traditionally relied on running campaigns on common financial sites and utilizing premium targeting options across portals. In an effort to increase initial deposit amounts and the long-term value of each conversion, the ﬁrm sought to gain more control over which online visitors were seeing its ads, improve the efficiency of its targeting buy, and increase the profitability of new customers. The firm turned to Financial Cohorts for segmentation and digital targeting segments.