Financial Institution Best Practice: How to Leverage Measured Wealth to Enhance Targeting and Drive Deposit Growth
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Financial institutions often strive to grow deposits from existing customers, yet may not have an efficient way of identifying the best candidates for promotions. Financial institutions can work with Equifax to conduct an analysis of the deposit-growth potential of their customer-base to learn the likely amount of deposits held by current customers at other firms. Financial marketers can then set goals to capture a portion of those deposits and develop campaigns to target qualified customers.