Credit Union Built Deposits and Grew Brand Recognition
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Only Equifax helped a credit union build deposits and grow brand recognition by reaching high-potential, segmented audience through personalized email. This exceeded growth goal 4% generating $32.3M in new deposits in two months, increased current member deposits by $19.5M (without even targeting them!), and generated 1,000% more deposits and doubled CD and money market accounts over same period prior year.