Credit Union Best Practice: How to Leverage Measured Wealth to Enhance Targeting and Drive Deposit Growth
View Case Study
Credit unions often strive to grow deposits from existing members, yet may not have an efficient way of identifying the best candidates for promotions. Credit unions can work with Equifax to conduct an analysis of the deposit-growth potential of their member-base to learn the likely amount of deposits held by current members at other firms. Credit union marketers can then set goals to capture a portion of those deposits and develop campaigns to target qualified members.