True In-Market Propensity Scores

Acquire the best customers first with refined prospect lists

Product Overview

Sharper lists drive stronger marketing campaigns

True In-Market Propensity Scores™ (TIP) help predict a consumer's propensity to open new or additional credit while helping maintain lower risk profiles. When used with a baseline measure of credit risk, TIP Scores three-digit indicative score can help further pinpoint and refine marketing strategies. TIP Scores add lift above traditional prescreen measures with predictive insight gained from combining open rates across score bands with consumers who present the lowest risk. TIP Scores quickly identify the ideal targets to help:

  • Enhance campaign efficiency
  • Increase acquisition rates
  • Augment prescreened lists

TIP Scores leverage the currency and depth of the Equifax consumer credit database to help expand your universe of customers who are likely to open offers of credit. Strengthen retention rates by targeting existing customers that are primed for cross-sell and up-sell opportunities and present less risk of default. TIP Scores can be combined with TargetPoint Triggers ™ to tap into the market segment with the highest predicted open rates to identify and quickly connect with consumers most likely in the market and least likely to default.

Industry-specific scoring models add an even more precise level of market prediction:

  • Auto
  • Bankcard
  • Mortgage
  • Home Equity

Identify in-market consumers ahead of your competition and create customized campaigns by leveraging a unique, propensity-to-open score. TIP Scores add an unmatched level of predictive precision to help maximize marketing results and increase acquisition.

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