Product Sheets
Digital Onboarding
With onboarding, marketers can reach their offline target
audiences in the digital w ...
Product Sheets
Prescreen Product Sheet
Product Sheets
Closed-Loop Attribution
Marketers need to connect their digital ad spend to their bottom line.
Our ...
Other
A Guide To Better Digital Advertising Through Data
Tactics, tools and real-life brand case studies that show advertisers how ...
Videos
OptimaHub Marketing Attribution – The Hidden Markov Model
Model chaotic customer behavior. Optimize marketing budget and efforts.
Other
Overview: Data-driven Marketing Solutions
Marketing Precision To Drive Maximum Customer Value. That’s Data-driven Ma ...
Product Sheets
Archives
Validate and enhance models with a historical view of consumer behaviors
Product Sheets
Discretionary Spending Dollars HD
Discretionary Spending Dollars HD (DS$) is a continuous household-based do ...
Product Sheets
Income360 Product Sheet
Income360 is a continuous household-based dollar estimate of income uncapp ...
Case Studies
Large Lender Improves Targeting and Segmentation without Adding Friction
Infographics
Insight Score for Personal Loans
The innovative Equifax Insight Score for Personal Loans is a FCRA risk sco ...
Infographics
A Better Way to Estimate Income
Consumer IncomeView™ Offers a Fast and Frictionless Solution
Product Sheets
Insight Score for Personal Loans
The innovative Equifax Insight Score for Personal Loans is a FCRA risk sco ...
Product Sheets
Consumer IncomeView