Product
Prequalification of One
Increase marketing ROI by better matching consumers with their desired credit options.

Product Overview

Consumers want to minimize credit rejection and take ownership of their credit without a negative impact on their credit score. Credit marketers want to engage with consumers — especially in the digital channels to increase approval rates and credit utilization. What if there was a better way to simultaneously improve the customer experience, while increasing the marketing ROI from unknown traffic to your website, building brand loyalty, and better capturing cross-sell opportunities?


Equifax offers a Prequalification of One solution that enables a consumer to easily determine their credit eligibility for offers, before a credit application is initiated. This Prequalification of One solution is highly configurable, and can offer simple or end-to-end solutioning. Equifax, or the lender, can perform the decisioning for a prequalification offer that can be presented to a consumer. While the Prequalification of One service is run online, in real-time it can be initiated in person, through a call center, a point-of-sale (POS), online, and more.
 

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Prescreen of One
Three seconds to more effective cross-selling of pre-approved credit offers.