Find Your Maximum Viable Person
Harness relevant data that evaluates consumers to reveal their potential or their hidden risk.
For better progress and protection, you need to know more.
Currently, incidents of new account, account takeover and synthetic ID fraud are expanding at an annual rate of 100% or more. Organizations face a dilemma: Improved fraud defenses can make it more difficult for valued customers to enjoy fast, convenient interactions with their lenders, retailers and service providers.

Organizations are in a constant battle to fight fraud effectively without disrupting the consumer’s experience. How can you can raise the bar in your risk management and account decisioning operations, yet maintain friction-free interactions with valued consumers?
Profile Icon
Seek out the
Maximum Viable Person
Delivered by Equifax.
Profile Icon
Know Applicants and Existing
Customers Better
Profile Icon
Mitigate Risk
Profile Icon
Grow Your Business with the
Right Customers



Answer the Toughest Questions


Profile Icon
Who is this
Profile Icon
Is the identity
real or phony?
Profile Icon
Is the applicant low risk
or high risk?
Profile Icon
Is this the same
person we validated at account opening?
Profile Icon
Is this person's account behavior out of the ordinary?
We've Identified Six Best Practices
The right mix of data, analytics and technologies, applied in ways that don’t cause friction and disrupt the consumer experience, can tell you.

Learn and apply six best practices, and your business will always be able to discover the Maximum Viable Person.




From the Experts




Learn More


Profile Icon
Six best practices for
knowledge, growth and protection
Next Step
Let us know if you are ready to learn more about this opportunity!