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Solution Overview - Business - Marketing Solutions for Dealer Service Providers

Your key to growth and profits

Equifax offers a suite of digital marketing solutions that generate high quality leads for auto dealers. Help your dealer customers target the right in-market shoppers, convert website visitors and service customers into buyers and speed up the sales process with innovative marketing solutions.

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PowerLead Check enables dealer service providers to convert unknown dealer website visitors into identity-verified and engaged shoppers who are better informed about their credit score and estimated monthly payment. The solution is integrated and customized to create a seamless customer experience, and with consumer consent, delivers the consumer's credit score range, contact information and vehicle details to the dealer.

PowerLead Qualify enables dealer service providers to convert unknown dealer website visitors into pre-qualified shoppers who are more confident about their financing options and vehicle affordability. With consumer consent, consumers can share their contact information, vehicle details, and credit attributes with the dealer.

PowerLead Offer provides consumers with real buying power by enabling dealers to extend a firm offer of credit in real-time to dealer showroom visitors or customers in the service lane. Dealer service providers can deliver prescreen offers to consumers on behalf of dealers by using Equifax data to determine who qualifies for a firm offer of credit. The dealership receives an approved credit offer and terms.

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See how Dealer Service Providers can use PowerLead

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