The Closed-Loop Attribution measurement solution from Equifax allows marketers to measure – in a repeatable and turnkey manner – the impact that omni-channel campaigns have on company-specific metrics and revenue, whether the ‘conversion’ was done online or offline.  Rather than counting clicks and impressions, closed-loop attribution

enables advertisers to measure the metrics that matter most – namely, strategic and bottom line goals.

Closed-loop analysis allows marketers to better gauge ROAS, reduce reliance on clicks and gain a deeper, more meaningful understanding into campaign performance. It can help determine if your display ads, addressable TV ads, and other marketing efforts are reaching your optimal target audience to achieve desired results.