Marketing Measurement

OptimaHub provides a clearer understanding of the impact marketing actions and spend have on customer behavior, loyalty and experience by:

• Tracking the customer journey purchase path across many channels, devices, data sources and sessions
• Attributing conversion credits back to all purchase path touchpoints to identify what is working and what is not
• Facilitating a smoother, better customer journey for higher customer satisfaction which leads to greater revenue growth

The Closed-Loop Attribution measurement solution from Equifax allows marketers to measure – in a repeatable and turnkey manner – the impact that omni-channel campaigns have on company-specific metrics and revenue, whether the ‘conversion’ was done online or offline.  Rather than counting clicks and impressions, closed-loop attribution

enables advertisers to measure the metrics that matter most – namely, strategic and bottom line goals.

Closed-loop analysis allows marketers to better gauge ROAS, reduce reliance on clicks and gain a deeper, more meaningful understanding into campaign performance. It can help determine if your display ads, addressable TV ads, and other marketing efforts are reaching your optimal target audience to achieve desired results.

Our AudienceIntel audience intelligence tool enables online advertisers to better evaluate what types of consumers are actually viewing and responding to their ads and websites. By measuring online audiences in terms of their estimated financial characteristics and product propensities, AudienceIntel allows marketers to evaluate campaign and website performance in real time and make instant adjustments. This helps optimize use of marketing budgets and ensure the right message is reaching the right audience