MarketMix provides estimates of the total assets, assets by product category, and household penetration for defined geographic areas based on the estimated total liquid financial assets held by all U.S. households. It is available exclusively for use by IXI Network Member Firms.
MarketMix is best used for market sizing and to determine a firm's share of the total market. With MarketMix, you can assess your firm's market share and the market size of virtually any geographic region. These insights can then be used to quickly identify high growth markets, more efficiently plan new branches, actively manage your sales force, and offer the right product to the right market.
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Our Market Analytics products enable financial institutions to better assess their competitive position in each relevant geographic location, enabling them to size the market, track share and competitive progress and locate high-growth and under-developed market areas.