Product Overview

Many mortgage lenders purchase leads and market various loan products to prospective borrowers on a regular basis, but have a difficult time determining why certain prospects did not close the loan for which they were approved.  Equifax can help you assess why a potential or existing borrower was lost and provide data for you to focus on your desired segment of consumers or modify your product mix to help achieve higher response, close and retention rates.

Lost Sales Analysis for Mortgage includes the detailed data you need to help adjust your strategies, offers and terms to assist in attracting the quality and quantity of borrowers who are more likely to meet your organization’s risk management and growth objectives.

The value to your business:

  • Determine if your prospects ended up closing a loan with a competitor
  • Assess pipeline fallout to help improve closing rates
  • Monitor portfolio run-off trends to aid in customer retention
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