As a mortgage and/or home equity lender, you need better insight into consumer behavior as well as competitor activity during prospecting, loan origination and portfolio retention in order to understand who’s winning your lost business and why.
Through Equifax Ignite® Lost Sales Analysis, we can help you assess why a potential or existing borrower was lost. Additionally, we can provide data for you to focus on your desired segment of consumers or modify your product mix to help achieve higher response, close and retention rates.
Our solution delivers dynamic KPI visuals that provide actionable intelligence
Portfolio Run-off: Identify run-off trends and strategies to help improve customer retention
Pipeline Attrition: Assess fallout to help improve closing rates
New Business: Determine if your leads closed a loan with a competitor
Marketing Spend: See trends in age bands, generational activity, risk tolerance, and much more