Product
Lost Sales Analysis for Mortgage and Home Equity
Providing better insight into consumer behavior and competitor activity
Product Overview

As a mortgage and/or home equity lender, you need better insight into consumer behavior as well as competitor activity during prospecting, loan origination and portfolio retention in order to understand who’s winning your lost business and why.

Through Equifax Ignite® Lost Sales Analysis, we can help you assess why a potential or existing borrower was lost.  Additionally, we can provide data for you to focus on your desired segment of consumers or modify your product mix to help achieve higher response, close and retention rates.

Key Benefits

Our solution delivers dynamic KPI visuals that provide actionable intelligence

  • Portfolio Run-off: Identify run-off trends and strategies to help improve customer retention

  • Pipeline Attrition: Assess fallout to help improve closing rates

  • New Business: Determine if your leads closed a loan with a competitor

  • Marketing Spend: See trends in age bands, generational activity, risk tolerance, and much more

Product Sheet
Need to know who’s winning your lost business and how?

Equifax can help you assess why a potential or existing borrower was lost and provide data for you to focus on your desired segment of consumers or modify your product mix to help achieve higher response, close and retention rates.

Market Landscape

Pull-Through Rate

The average pull-through rate (loan closing to application) was 71% in Q2 2020, up from 67% in Q1.

Rising Credit Scores

The average consumer credit score has been steadily rising for the past 10 years and now sits at 688.

Tappable Equity

Nearly 45 million homeowners report tappable equity, the highest number ever recorded.

Median Age of Home Buyers

The median age of home buyers is 47, up from 39 just eight years ago. The median age for first time home buyers is 33.

First Lien

22 million homeowners have a 1st lien with an interest rate higher than 4.25%.

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Ready to get started?

Reach out to our sales team for more information.

Ready to get started?

Reach out to our sales team for more information.