Mobile devices are the new normal for on-the-go consumers. The changes in technology and offerings to accommodate mobile consumers drive even higher expectations to transact with ease. If their experience aligns with their expectation, consumers are more likely to complete transactions and repeat them. Low friction experiences are expected, and when consumers encounter friction they tend to abandon the transaction which in turn leads to lost revenue and the opportunity to gather valuable consumer insights. InstaTouch® Pay is an API based payment enablement tool that streamlines the way consumers make online payments. Leveraging Equifax’s unique data, businesses can provide real time payment options to the consumer while limiting risk of card-not-present fraud. This helps improve and simplify the online commerce experience for both businesses and consumers.Consumers get a more convenient and frictionless process, helping reduce abandonment and inaccurate data entry. Businesses can reduce fraud risk and at the same time drive larger share of wallet by streamlining the card-not-present payment behavior for consumers by driving towards a one-click payment option. InstaTouch Pay helps unify the consumer experience and drive incremental transactions across multiple channels including eCommerce/retail, financial institutions, integrated wallet providers, closed payment networks, digital media providers and more. Benefits of Offering a More Frictionless Consumer Experience Improved Customer Payment Experience Instant access to a pick list of up-to-date, reported credit card information that can be used for payment without the hassle of entering multiple data points on an online device. Reduced Abandonment Limited key entry allows the consumer to complete their transaction with ease, helping drive more sales for the business. Limited Risk By accessing a consumer’s credit file in real time, a business can have more confidence that only active cards belonging to the consumer are presented, which reduces the likelihood of a decline as well as stolen or counterfeited cards.