Enhance targeting with a total household income estimate, including income from assets

Powerful Income Measure Up to $2.0 Million


Income360 is a continuous household-based dollar estimate of income uncapped up to $2 million, overcoming the limitations of standard income measures that tend to lose accuracy at higher income ranges.

Income360 provides marketers and analysts with a more complete estimate of household income to improve performance for both direct marketing and online targeting campaigns. Income360 is unique: not only does it include both estimated income from wages and investments, it also includes estimated income from businesses and retirement funds.


Key Benefits


  • Takes into account that salary does not always equal income, and includes estimated income from wages, investments, businesses and retirement funds
  • Based on multiple validated and benchmarked models and does not include the use of Personally Identifiable Information (PII)
  • Derived from a foundation of anonymous, direct-measured invested assets
  • Can be appended to any customer or prospect file and can also be used in online targeting
  • Developed for use in non-FCRA applications across the customer lifecycle
  • Can be used alone or incorporated into models that include traditional income measures


Applying Income360 to Your Business


  • Profile existing customers for a more predictive measure of how they will interact with you
  • Prospect for new customers by better identifying households with appropriate incomes for your products and services
  • Conduct market analyses, size markets for key target segments, and identify growth opportunities
  • Determine effective product positioning and match offers with appropriate customers
  • Identify optimal cross-sell and up-sell opportunities within your customers based on their likely financial capacity


Income360 Digital is also available for use in online applications such as ad targeting and landing page optimization.


Digital Targeting Segments Interactive Tool

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