Enhance targeting with a total household income estimate, including income from assets
Product Overview
Income360 is a continuous household-based dollar estimate of income uncapped up to $2 million based on both income from wages and income generated from investments.
Income360 provides marketers and analysts with a more complete estimate of household income to improve performance for both direct marketing and online targeting campaigns.
Key Benefits
Derived from a foundation of anonymous, direct-measured invested assets
Takes into account that salary does not always equal income, and includes both estimated income from wages and estimated income generated from assets
Provides a continuous dollar value of household income without ranges up to $2 million
Can be appended to any customer or prospect file and can also be used in online targeting
Developed for use in non-FCRA applications across the customer lifecycle
Can be used alone or incorporated into models that include traditional income measures
Applying Income360 to Your Business
Profile existing customers for a more predictive measure of how they will interact with you
Prospect for new customers by better identifying households with appropriate incomes for your products and services
Conduct market analyses, size markets for key target segments, and identify growth opportunities
Determine effective product positioning and match offers with appropriate customers
Identify optimal cross-sell and up-sell opportunities within your customers based on their likely financial capacity
Improve targeting and management of CRM and loyalty efforts
Income360 HD is a new offering from Equifax that provides high-performance household income estimates while addressing internal responsible banking practice issues. If you are interested in this robust income information, please view the product sheet or contact us.
Income360 is a continuous household-based dollar estimate of income uncapped up to $2 million based on both income from wages and income generated from investments.
Income360 provides marketers and analysts with a more complete estimate of household income to improve performance for both direct marketing and online targeting campaigns.
Key Benefits
Applying Income360 to Your Business
Income360 HD is a new offering from Equifax that provides high-performance household income estimates while addressing internal responsible banking practice issues. If you are interested in this robust income information, please view the product sheet or contact us.