Maximize Account Value

At Equifax, we help grow your business and optimize the value of your customer relationships by giving you a wider view of your customers across the account lifecycle.

With industry leading data, advanced analytics and technology, enjoy fresh, meaningful customer insights that can help strengthen your upsell and cross-sell efforts and engagement strategies. Make special offers to key customers based on share of wallet, propensity, financial capacity and lifetime value measures using detailed marketing analytics.

From origination through account management, gain a deeper understanding of your customers to maximize account value and ensure a better customer experience. As your customer base grows, stay up-to-date with automated account monitoring tools, and efficient data management solutions that help you maintain clean, updated customer information.

Featured Products and Solutions
Optimize collections and credit management processes with cloud-based workflow automation technology
EFX Link
Linkage of your business and consumer customers' information to identify new sales opportunities
Trended Credit Attributes
Target the ideal customer with expanded consumer credit insight
Credit Marketing Services
Accelerate portfolio performance and increase acquisition with actionable credit based insight
Customer Segmentation
Better understand the financial and economic characteristics of your customers and prospects
Marketing for Financial Services
Drive Growth and Create a More Customer-Centric Experience