Data-driven Digital Targeting

Our digital marketing solutions provide data-driven targeting and attribution tools to help activate omni-channel marketing efforts. With these solutions, marketers can better reach online consumers likely to have the right financial profile and behaviors for their offer and brand, and optimize spend by measuring the value of every touchpoint.

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The digital product suite from Equifax enables clients to leverage valuable financial-based insights in their online marketing. Our Digital Targeting Segments help online marketers find more appropriate audiences and improve online targeting based on estimated consumer financial capacity, spending, investment style, behaviors, and characteristics. 

Online marketers can use these digital targeting products to reach more visitors with the desired financial profile and propensities for their products and services, and serve the right offer, with the right message and creative, based on visitors' likely financial position and purchase tendencies.

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Digital Onboarding enables marketers to convert their customer or prospect data in a secure environment to a digital format that can be used for online targeting. Equifax can help companies reach their target customers via the devices they use most, engage in omni-channel marketing, track return on ad spend, and deepen. customer relationships.

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With Enhanced Email Append for Prescreen, credit issuers can use email to deliver FCRA-compliant firm offers of credit and insurance right to their target audiences’ inbox.  Equifax also offers email append and email list services for non-FCRA marketing efforts. Whether your email campaigns require firm offers of credit or are for other marketing and branding efforts, Equifax offers best-in-class email scrubbing and hygiene to maximize email deliverability.

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With addressable TV advertising, marketers can define their audiences by virtually any segmented attribute including company transaction and loyalty data, income, attitudes, behaviors, and likely financial and economic profiles, or any other characteristic a company uses to define its audiences for direct mail and other digital campaigns. Equifax helps advertisers implement addressable TV campaigns by joining forces with the top three addressable TV providers. What’s more, Equifax assists marketers in measuring the impact of their addressable TV ads in terms of company-specific metrics and KPIs through our closed-loop attribution solution.

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OptimaHub allows organizations to measure and value the contribution of every touchpoint on the customer journey all the way to the point of purchase. Using advanced people-based measurement, OptimaHub helps marketers identify less effective channels and touchpoints and redeploy media spend where it will have more favorable impact.  

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Closed-loop attribution helps marketers determine the real impact that digital campaigns have on company-specific metrics and revenue, whether the ‘conversion’ was done online or offline. Rather than counting clicks and impressions, closed-loop attribution enables advertisers to measure the metrics that matter most – namely, strategic and bottom line goals.

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Credit marketers can expand acquisition efforts to reach consumers where they spend their time: reading emails, perusing social media, and surfing online. Leverage digital credit solutions to better engage and convert credit audiences and optimize credit marketing budgets by measuring the success of multi-channel credit marketing campaigns.

  • Extend credit messaging to digital channels
  • Explore Digital Targeting Segments to expand audiences for credit acquisition campaigns
  • Enable individuals to understand their credit eligibility and creditworthiness
  • Use Prescreen expertise to expand ITA audiences and reach them online
  • Optimize credit marketing budget by measuring success of multi-channel credit campaigns
     
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Digital Targeting Segments Interactive Tool