To fight fraud effectively without disrupting the consumer’s experience, organizations must change how they approach identity authentication and fraud prevention in today’s digital era. Through layered authentication practices, businesses can vet consumers properly, accurately and thoroughly at the first point of contact to develop a baseline for subsequent interactions with that consumer. This enables businesses to determine if consumer behavior is consistent or if there's an anomaly that might indicate fraud. The impetus to get digital authentication right the first time provides dual protection for the business and the consumer.
The New Era of Identity