Organizations doing business in Europe are grappling with sweeping changes to data privacy regulations. General Data Protection Regulation (GDPR) requires compliance related to the collection, use, and control of consumer data. Now, state policymakers in the U.S. are exploring similar regulations. The first of these laws to pass is the California Consumer Privacy Act (CCPA), which took effect on January 1, 2020. CCPA Compliance Requires Your Attention Today Even though final guidelines will be released by June 2020, the law is already in effect — planning for compliance should begin now. Solutions to Help Ensure Compliance Divide your CCPA compliance plan into two workstreams. The first effort involves authenticating your data requestors. Doing so helps protect both your company and the consumer whose data is being requested. Enabled by our best-of-breed data and technology, InstaTouch ID works “behind the scenes” to help businesses confidently and quickly authenticate consumer identities. The second critical part of CCPA compliance is knowing: What data you have on your customers How the customer data is stored Where the customer data is stored Consolidating customer information from various sources, insuring accuracy, and eliminating duplicates will be key to your success answering the above questions. Connexus is a powerful data integration solution that offers a 360º view of customers.