Financial Spectrum Cluster Detail: Mass Market Mid-Low w/no Savings

Leverage Financial Spectrum clusters for a variety of use cases:
Profiling Customers
Prospecting, acquisition and up-sell,vcross-sell
CRM & Loyalty
Relevant communications with customers
Positioning
Version creative and copy for maximum relevance to targets
Market Analysis
Size markets for key target segments and identify growth opportunities
Channels & Media Placement
Match marketing/media channels with preferences of target segments
Performance Metrics
Customer penetration, value by product line, profitability, fee income, transaction channels
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Mass Market Mid-Low w/no Savings Segment 17
  • % of Households: 1.9%
  • Assets: $23,966
  • Credit Responsibility: Low
  • Home Ownership: Rent
  • Urbanicity: Suburban
$$
Mass Market Mid-Low w/no Savings Segment 18
  • % of Households: 1.9%
  • Assets: $24,763
  • Credit Responsibility: Low
  • Home Ownership: Own
  • Urbanicity: Suburban
$$
Mass Market Mid-Low w/no Savings Segment 19
  • % of Households: 1.8%
  • Assets: $27,164
  • Credit Responsibility: Low
  • Home Ownership: Own
  • Urbanicity: Rural
$$
Mass Market Mid-Low w/no Savings Segment 20
  • % of Households: 1.9%
  • Assets: $27,460
  • Credit Responsibility: Mid
  • Home Ownership: Rent
  • Urbanicity: Rural
$$
Mass Market Mid-Low w/no Savings Segment 21
  • % of Households: 1.8%
  • Assets: $27,529
  • Credit Responsibility: Mid
  • Home Ownership: Own
  • Urbanicity: Rural
$$
Mass Market Mid-Low w/no Savings Segment 22
  • % of Households: 1.3%
  • Assets: $27,970
  • Credit Responsibility: Mid
  • Home Ownership: Rent
  • Urbanicity: Suburban
$$
Mass Market Mid-Low w/no Savings Segment 23
  • % of Households: 1.6%
  • Assets: $32,486
  • Credit Responsibility: High
  • Home Ownership: Own
  • Urbanicity: Suburban
$$
Mass Market Mid-Low w/no Savings Segment 24
  • % of Households: 0.9%
  • Assets: $33,245
  • Credit Responsibility: High
  • Home Ownership: Rent
  • Urbanicity: Suburban
$$
Mass Market Mid-Low w/no Savings Segment 25
  • % of Households: 1.9%
  • Assets: $35,355
  • Credit Responsibility: High
  • Home Ownership: Own
  • Urbanicity: Suburban
$$
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