Financial Spectrum Cluster Detail: Mass Affluent Mid-High w/no Investment

Leverage Financial Spectrum clusters for a variety of use cases:
Profiling Customers
Prospecting, acquisition and up-sell,vcross-sell
CRM & Loyalty
Relevant communications with customers
Positioning
Version creative and copy for maximum relevance to targets
Market Analysis
Size markets for key target segments and identify growth opportunities
Channels & Media Placement
Match marketing/media channels with preferences of target segments
Performance Metrics
Customer penetration, value by product line, profitability, fee income, transaction channels
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Mass Affluent Mid-High w/no Investment Segment 36
  • % of Households: 1.9%
  • Assets: $137,919
  • Credit Responsibility: Mid
  • Home Ownership: Own
  • Urbanicity: Suburban
$$
Mass Affluent Mid-High w/no Investment Segment 37
  • % of Households: 1.6%
  • Assets: $142,458
  • Credit Responsibility: High
  • Home Ownership: Own
  • Urbanicity: Rural
$$
Mass Affluent Mid-High w/no Investment Segment 38
  • % of Households: 1.4%
  • Assets: $146,258
  • Credit Responsibility: High
  • Home Ownership: Own
  • Urbanicity: Suburban
$$
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