Aggregated FICO® Scores offers firms an aggregated, micro-neighborhooded form of the FICO® Score to enhance marketing applications. This enables credit grantors, insurance companies, and other firms to utilize an aggregated version of the industry accepted credit risk assessment measure for non-FCRA marketing purposes.
Based on the most widely used and accepted risk score in the marketplace, Aggregated FICO® Scores can be used by credit grantors, insurance companies, and other firms for marketing campaigns throughout the customer lifecycle, including to enhance prospecting, segmentation, campaign planning, targeting and offer development.
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Our customer targeting and scoring products enable financial services firms and other consumer marketers to more efficiently manage their marketing decisions and maximize sales opportunities by identifying those customers and prospects that are most likely to offer a profitable business relationship.