Economic Cohorts incorporates the vital visibility into household economics that has been missing from consumer segmentation products - until now. Economic Cohorts segments customer and prospects based on households' economic positions (estimated total income, ability to spend, ability to pay, and likely credit capacity), in combination with all the key demographic, lifecycle/lifestage, behavioral, lifestyle, and geographic attributes you expect from a leading consumer segmentation system.
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Our customer segmentation solutions help financial services firms and leading brands understand the likely financial characteristics, demographics, behaviors, attitudes, and lifestyles of their target customers and prospects. Our solutions enable firms to find pockets of likely opportunity, develop effective direct marketing and online campaigns and deliver better customer experiences.
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