Enhance Customer Understanding
Financial Spectrum is an asset-based household segmentation system, available exclusively for IXI Network Member Firms, that segments customers and prospects based on anonymous financial and behavioral characteristics. Equifax directly measures approximately 45% of all U.S. total invested assets through the IXI Network.
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Financial services marketers can use Financial Spectrum to better understand the likely financial and behavioral characteristics of distinct customer and prospect groups in order to increase the relevance and effectiveness of their marketing efforts.
Economic Cohorts incorporates the vital visibility into household economics that has been missing from consumer segmentation products - until now. Economic Cohorts segments customer and prospects based on households' economic positions (estimated total income, ability to spend, ability to pay, and likely credit capacity), in combination with all the key demographic, lifecycle/lifestage, behavioral, lifestyle, and geographic attributes you expect from a leading consumer segmentation system.
View details about Economic Cohorts Clusters.
- Economic Cohorts Product Sheet
- Marketing Solutions for Auto Product Sheet
- Marketing Solutions for Energy Marketers
- Marketing Solutions for Insurance Providers
- Marketing Solutions for Restaurants
- Marketing Solutions for Retail
- Marketing Solutions for the Communications Industry
- Marketing Solutions for Travel
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