Economic Cohorts incorporates vital visibility into household economics that is not available in other consumer segmentation products. Economic Cohorts segments customer and prospects based on households' estimated economic positions (estimated total income, ability to spend, ability to pay, and likely credit capacity), in combination with all the key demographic, lifecycle/lifestage, behavioral, lifestyle, and geographic attributes you expect from a leading consumer segmentation system.
The resulting product offers a revolutionized view of households in a single, flexible solution that enables marketers to more effectively understand, target and communicate with their customers and prospective customers via both direct marketing and online marketing efforts.
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Our customer segmentation solutions help financial services firms and leading brands understand the likely financial characteristics, demographics, behaviors, attitudes, and lifestyles of their target customers and prospects. Our solutions enable firms to find pockets of likely opportunity, develop effective direct marketing and online campaigns and deliver better customer experiences.
View additional details about Financial Cohorts and Economic Cohorts Clusters.