Customer Relationship Management for Communications

Mitigate churn and maximize profitability

Identify trends, reduce churn

To grow profitably you need a 360-degree view of your customers—what they need and what they value. Our data-driven insights give you a comprehensive understanding of your customers' behaviors and credit activities. Use these solutions to keep your best customers and understand the total value of your customer portfolio.


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InterConnect Attribute Navigator is a web-based tool that expedites the creation and deployment of attributes to help your business fully leverage differentiated data sources across your risk decisioning and marketing processes. Designed to integrate with a variety of data sources and decisioning systems, Attribute Navigator speeds the development, testing and execution of attribute rules to strengthen risk assessments, refine customer segmentation and increase overall performance. Attribute Navigator helps your business take advantage of new and differentiated data sources to calculate an expanded consumer viewpoint, build more consistent credit decisions and drive stronger revenue generation throughout the customer lifecycle.

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Customer Data Integration (CDI) is a data integration solution that centralizes and links consumer and commercial data sources to support the delivery of customer insight across enterprise-wide decisioning and analytic systems. CDI combines robust keying and linking capabilities, extensive back-end functionality, data warehousing and advanced matching techniques to help your business capture the value of Big Data and make this intelligence available to the front-line.

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Equifax Dimensions™ creates a deeper view of consumer credit behavior to support stronger decisions and more precise targeting across the account lifecycle. With the historical perspective of up to 24 months of tradeline information on over 1.3 billion trades, Equifax Dimensions  delivers more than 500 attributes to help your business develop more precise offers at the point of sale and beyond.

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Using state of the art technology, the Equifax data linking solution, Connexus, helps you to accurately identify and link customer information regardless of address changes, name changes, or name variations. This creates a complete, single view of the customer, even across multiple disconnected data sources.

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