Connect to deeper decisioning insight and greater competitive advantage
Customer Data Integration (CDI) is a data integration solution that centralizes and links your unique proprietary customer data with consumer and commercial data sources to support the delivery of customer insight across enterprise-wide decisioning and analytic systems. CDI combines robust keying and linking capabilities, extensive back-end functionality, data warehousing and advanced matching techniques to help your business capture the value of Big Data and make this intelligence available within front-line processes.
Fully leverage a holistic view of your customers and employ deeper comprehensive insight across key systems to help your business:
- Fortify account acquisition
- Optimize account management
- Strengthen customer service
- Maximize ROI
Rely on proven Equifax expertise for managing the technology, analytics, data security and compliance impacts of executing Big Data initiatives while gaining the advantage of an affordable and scalable managed data integration solution.
CDI works by turning customer data points into actionable intelligence and making those insights easily available in front-line processes:
- Capture: Insights come from internal and external data, with pre-built integration to many industry data sources.
- Prepare: Unique and powerful keying and linking solutions allow disjointed information to be brought together. Information is prepared so it can be stored effectively and support the creation of account and customer-level insights.
- Store: The Equifax solution creates a holistic view of the customer in a safe and secure data warehouse where data can be accessed in real-time or batch.
- Analyze: Equifax expertise and advanced analytical techniques create value from the raw data using custom scores and models, standard or custom attributes and unique customer decisions.
- Deliver: Equifax enables the seamless delivery of deeper customer insight into customer-facing systems.
Turn complex data connections into unmatched competitive advantage with Customer Data Integration solutions from Equifax.