Credit marketers already know the optimal Prescreen criteria to attract new credit customers. With Credit Modeling for Invitation to Apply (ITA), marketers can leverage those criteria to develop ITA target lists that have similar criteria as their prescreen customers. Marketers can then deliver ITA acquisition messages to a broader audience through email, display, and social platforms without being constrained by FCRA regulations. By using ITA lists, credit marketers gain flexibility in creative, messaging, execution details, and channels.
Leveraging attributes for ITA campaigns that are similar to prescreen supports targeting consumers that are:
- More likely to be approved
- More likely to respond to specific product offers
- More likely to engage via the digital channel used for the campaign