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Product Overview - Business - Credit Marketing Services

Tools for precise targeting

These acquisition and account management tools utilize our umatched credit-active consumer database to deliver insights to support precise targeting, proactive portfolio management and maximum revenue generation. Leverage the power of extensive credit based attributes to fortify account management and increase marketing impact.


Solution Expander - Business - Credit Marketing Services

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Prescreen combines the power of our unmatched credit-active consumer database with the precision of prescreened target lists built around credit based attributes and various scoring models. Increase acquisition by honing in on the markets and customers with the greatest propensity to benefit your portfolio. Gain access to the data reliability, currency and depth that Equifax is known for while harnessing the agility to build specifically-targeted affinity campaigns.

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Customer Portfolio Review delivers the power to proactively screen the accounts in your portfolio against customized criteria to quickly provide deeper customer behavior insights and support informed decisioning. With actionable information and easy-to-interpret reason codes, Customer Portfolio Review optimizes portfolio management and keeps portfolio profitability in focus. See Product >>

ProspectID Advantage is an intuitive acquisition solution that strengthens targeted marketing efforts by delivering a list of pre-approved, creditworthy prospects tailored to meet your credit profile criteria. Create a precise, targeted list to fit your marketing needs by leveraging access to more than 1,500 consumer credit financial attributes, event-based and behavior triggers and True In-Market Propensity Scores. ProspectID Advantage helps you effectively mine the Equifax credit-active consumer database to identify robust prospect lists that fit your market objectives and budget requirements.

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PortfolioID Advantage provides a comprehensive view into the credit profile of your customers to help optimally manage portfolio performance while minimizing risk exposure. By evaluating your portfolio against the Equifax database of credit active consumers, PortfolioID Advantage delivers deeper consumer insights and competitive advantage.

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TargetPoint Triggers make pinpointing qualified prospects easier and more effective by leveraging credit indicators and triggers to help identify consumers with a near-term propensity to acquire new or additional credit. Identify in-market consumers using industry specific triggering options and credit file attributes backed by the power and reliability of our comprehensive credit marketing database. This intuitive prescreen service turns precise timing into targeted results.

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Account Management Triggers keep your focus on accounts with the highest risk by leveraging credit indicators and triggers to help identify consumers with a near-term risk of default or late payment. This intuitive screening tool helps monitor credit and identify trouble spots before they impact portfolio performance. Gauge portfolio performance and risk potential from a perspective customized to your specific risk thresholds.

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