Break through with digital

Credit marketers can expand acquisition efforts to reach consumers where they spend their time: reading emails, perusing social media, and surfing online. Leverage digital credit marketing solutions to better engage and convert credit and insurance audiences and optimize budgets by measuring the success of multi-channel campaigns.

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With Enhanced Email Append for Prescreen, credit issuers can use email to deliver FCRA prescreen firm offers of credit and insurance right to their target audiences’ inbox.  Equifax offers best-in-class email scrubbing and hygiene to maximize email deliverability.

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Credit issuers and insurance marketers need to reach consumers where they most often spend their time, namely, on their devices.  Multi-channel Prescreen helps marketers serve their prescreen offers and messages to target consumers via a variety of digital channels, from display and mobile ads, to social platforms and more.

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Credit and insurance marketers can use digital targeting segments to expand their online acquisition efforts and reach new online audiences that are likely to have the desired financial profile and propensities for their products and messages. Digital credit teams can use a wide range of behaviors and propensities to reach audiences, such as credit card, auto, mortgage, student loan, insurance, communications, retail, millennials, and many others.

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Prequalification of One enables a consumer to easily determine his or her credit eligibility for offers in near real-time, before a credit application is initiated. The solution helps consumers take ownership of their credit and can reduce cart and call abandonment by allowing consumers to prequalify for products based on a self-identified need.

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Credit marketers already know the optimal Prescreen criteria to attract new credit customers. With Credit Modeling for ITA, marketers can leverage those criteria to deliver acquisition messages to a broader audience through email, display, and social platforms without being constrained by FCRA regulations.

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OptimaHub allows credit and insurance marketers to measure and value the contribution of every touchpoint on the credit acquisition journey all the way to the point of conversion - from direct mail and email, to call centers, mobile ads and apps, online display ads, social platforms, and more. Using advanced people-based measurement, OptimaHub helps marketers identify less effective channels and touchpoints and redeploy media spend where it will have a more favorable impact.

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