How do you know if your digital marketing campaigns are effective? In all likelihood, clicks and impressions don’t tell the whole story.
With our proprietary closed-loop attribution solution, we can help you determine the real impact that your digital campaigns have on company-specific metrics and revenue.
Here’s how it works:
- Define campaign objectives and marketing plan
- Execute the campaign (online & mobile ads, addressable TV, targeted radio, etc.)
- Measure performance by matching the audience that is served targeted digital ads to sales, revenue and conversions
- Determine next steps based on Return on Ad Spend (ROAS) and campaign elements that had the biggest impact on results
Working with Equifax, you get a one-stop-shop to help you securely onboard and segment your target audience, execute omni-channel marketing campaigns, and measure results with closed-loop attribution.