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Product Overview - Business - Product - Closed-Loop Attribution

Measure the impact of your digital marketing

How do you know if your digital marketing campaigns are effective? In all likelihood, clicks and impressions don’t tell the whole story.

With our proprietary closed-loop attribution solution, we can help you determine the real impact that your digital campaigns have on company-specific metrics and revenue.

Here’s how it works:

  • Define campaign objectives and marketing plan
  • Execute the campaign (online & mobile ads, addressable TV, targeted radio, etc.)
  • Measure performance by matching the audience that is served targeted digital ads to sales, revenue and conversions
  • Determine next steps based on Return on Ad Spend (ROAS) and campaign elements that had the biggest impact on results

 

Working with Equifax, you get a one-stop-shop to help you securely onboard and segment your target audience, execute omni-channel marketing campaigns, and measure results with closed-loop attribution.

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