As a dealer, you’re facing new challenges and increasing competition in a market that’s flattening.And these shifting factors, including new consumer demands and dealership consolidation, are affecting all stages of the car buyer journey—from shopping and buying a car to ownership and service needs. You need to get shoppers into your dealership and into the right vehicle—fast.
Today’s car buyers spend 60% of their shopping experience online before visiting a showroom. To convert more shoppers into qualified leads and ultimately sell more cars, you need a seamless, exceptional customer experience—online and in the dealership.
The PowerLeadTM Suite from Equifax can help you:
- personalize shoppers’ online experience
- empower dealers insights to promote the best offers and terms
- move shoppers offline and into the dealership—faster
Data-driven marketing solutions that mine current customer databases and help identify and segment new customers that are in-market to buy a vehicle can help drive customer acquisition, increase engagement and maximize Return on Investment (ROI). Our solutions for dealer’s include
- Household Segmentation
- Estimates of Credit Availability
- Estimates of Economic Capacity
- Marketing Performance Optimization
- Estimates of Household Income
As fraud rates increase, dealers are subject to more scrutiny from lenders and an increase in contact buy-backs affecting your bottom-line. You need tools to help you connect the dots to verify if an applicant is real or not – to help protect your business.
Our solutions include:
- Risk Score Identity Verification
- Authenticated Consumer Pre-fill Data
- Synthetic ID Fraud Detection
Connect your online and in-dealership buying process and know what shoppers can afford before they test drive a car. And, clear lender stipulations quickly in the F&I office.
Verifying buyers' income and employment throughout your sales process can lead to more and faster sales.
Verifications will help dealers:
- Reduce wasted time and money
- Combat fraud and avoid contract buybacks
- Clear lender stipulations
Make informed, more accurate and profitable auto lending decisions by using the credit report trusted by businesses and consumers for more than a century. Consumer Credit File Reports provide more data on more people, with more than 2 billion new consumer records added each month, plus more complete file information including full names and addresses to help you:
- Sell more cars by making better informed decisions on more consumers
- Deter fraud
- Ensure the deal will go through and clear lender stipulations