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Related Resources

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Case Studies/Articles

  • Adobe PDF IconCruiseCo
  • A cruise line wanted to book available cabins for cruises using direct marketing tactics. This travel company’s solution combined a CRM prospecting system with demographic and lifestyle data and analytical capabilities.

  • Adobe PDF IconEquifax "Nails" Acquisition Solution for Hardware Chain
  • Hardware store sought to increase its direct marketing response rates by refining its methods of name selection.

  • Adobe PDF IconMicro-Loan Marketer Finds Gold in Equifax ValueScore
  • Because many more lenders are targeting the subprime population, direct mail response has fallen off, making it difficult to build a business around invitation to apply offers.

  • Adobe PDF IconMortgage Broker's Success with TargetPoint Lite
  • This mortgage broker needed a direct marketing prospecting solution that went beyond the traditional lead generation strategy. With a nominal spend, the broker was able to receive > 8,000 qualified leads per month.

  • Adobe PDF IconTop Card Issuers Success with Predictive Triggers
  • Credit card issuer was struggling to achieve positive ROI on its direct marketing spend. Equifax implemented a triggered lead gen tool that allowed card issuer to identify best prospects.

  • Adobe PDF IconTranzact - ITA Case Study
  • The investment made in nonprime direct marketing was not producing the results that the organization had traditionally experienced. The lender used Tranzact to target subprime prospects for its invitation to apply offer.


Businesses are working harder than ever to find and acquire new customers. As time and money are always your most valuable assets, you need to accurately and efficiently identify and reach the right customers for your business. 

Equifax provides solutions that enable you to effectively prospect and target new customers, driving additional revenue while reducing expenses associated with customer acquisition.
The process of new prospect acquisition can be extremely costly and time consuming. Equifax can help you find and reach the right consumers by analyzing your existing customer base to determine "best customer" profiles and then identifying similar prospects from our prospect universe. This informed approach maximizes response rates, reduces your cost per acquisition, and minimizes the wasted efforts of marketing to the wrong households.
What’s the Benefit to Your Business?
Find prospects for pre-approved credit offers with highly targeted custom credit prescreen campaigns
Know which customers are actively in-the-market for your products and services
Identify and target your best prospects with robust, accurate consumer demographic and lifestyle databases
Utilize a variety of targeted customer lists and prospect lists for direct mail programs
Reduce costs and increase ROI for your direct marketing campaigns
Leverage outsourced, hosted prospect marketing databases and marketing automation tools
Understand your customers and prospects more completely with a single unified view of prospects and marketing activity

To contact an Equifax sales representative, please call 1-866-816-8573 

Why use Equifax

As the needs of our customers have evolved, so have we. Expanding on our role as the trusted steward of credit data, Equifax has grown into the leading provider of technology-and analytics-fueled information solutions.

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