Data-driven Marketing from Equifax - Overview
Optimize customer experience across the customer lifecycle! With superior data, technology & analytical expertise, we help marketers acquire more of the right customers, deepen consumer engagement & loyalty and improve marketing ROI.
-LINK: Create a single actionable view of consumers
-REVEAL: Leverage insights to win & grow customers
-ENGAGE: Engage consumers with the right messages in their preferred channels
-MEASURE: Optimize marketing ROI through continuous improvement