There are times when it’s important to make sure someone is who he says he is. Whether it’s online auctions, renting an apartment, buying a used car or even meeting someone through an online dating site, wouldn’t it be great to have an easy way to verify someone’s identity — or quickly prove your own? Equifax has made it simple. Introducing Equifax Identity Report.

An Equifax Identity Report can be useful in many different types of situations, especially if you are considering doing business with someone you don't know. When you purchase your Identity Report, you're making a statement that you're willing to share a verification of your identity and, if you choose, your credit standing. When you review someone's Identity Report, you are able to see high-level indicators that may help you feel more comfortable that the other person is who she says she is.

Just think: if you are a landlord, buying or selling a car, listing an item for sale in the Classifieds section — even looking for a nanny or contractor — requesting to review someone's Identity Report can be a good first step towards a successful transaction. When you decide to share your own Identity Report, your recipient will get access to a snapshot of your identity information and, if you choose, a summary of your credit standing.

Plus, you are completely in control of who you share your report with. You will even have the chance to view your report before you decide whether to share it with someone. What’s more, sharing your report is secure — your recipient must also verify his or her identity with Equifax before he or she is able to view your report.

When you purchase your Equifax Identity Report, you can share your report with as many people as you would like over the course of 30 days. You can even customize some of the information a reviewer can see! Similarly, you can request that others send you their reports — or even purchase one for them as a gift certificate.

Add credibility to any transaction — online or off — with an Equifax Identity Report. It can help you "stand out from the crowd" whether you're applying to rent an apartment, looking to buy merchandise online, or in a number of other situations. Plus, you get a copy of your Equifax Credit Report™ with your Identity Report, so you can stay in the know about your credit history.