Marketing

Related Resources

Product Sheets

White Papers

Whether you're in the business of offering first mortgages or HELOCs, Equifax can help mortgage marketers identify new prospects, learn more about your existing customers, comply with emerging regulatory requirements and uncover new opportunities.

What's the Benefit to Your Business?

Reach the right prospect, at the right time, with the right product, via the right channel:

- Access to the largest and most current data pool in the industry

- Customized solution engineering tailored to your specific growth pattern, demographic or market segment

- Highly targeted, refined lists

Get higher hit rates with:

- Comprehensive data elements... all from one source

- Custom and ready-to-use risk scoring models

- Multi-sourced, national coverage

Facilitate efficient cross-selling of your financial services products (HELOC, credit card) when closing your mortgage clients with:

- Access to real-time decisioning on clients who are qualified for other services and/or who may be in the market

Why use Equifax

As the needs of our customers have evolved, so have we. Expanding on our role as the trusted steward of credit data, Equifax has grown into the leading provider of technology-and analytics-fueled information solutions.