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Related Resources
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Product Sheets
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White Papers
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Who's Getting Paid During Subprime Crisis?
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Strategies for Effectively Marketing to High Net Worth Customers
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Improving Collections Recovery Rates with Employment Data Integration
When comparing the payment activity of 1.2 million consumers who opened mortgages over a two-year period, Equifax discovered a surprising trend in the payment hierarchy.
Discusses lifestyle and interests of wealthy consumers, and asset and wealth categories for acquisition marketing to this group.
Equifax studied the degree to which the Employment Indicator separates collection performance within recovery score ranges. Results correlate verified employment with higher collections recovery rates.
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Case Studies/Articles
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Innovative Online Tool Drives Revenue for Eureka
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Micro-Loan Marketer Finds Gold in Equifax ValueScore
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Mortgage Broker's Success with TargetPoint Lite
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Top Card Issuers Success with Predictive Triggers
Eureka sought help in increasing its online sales of vacuum accessories. The solution was to implement a downloadable marketing tool that drives customers to the companys online store to make additional purchases.
Because many more lenders are targeting the subprime population, direct mail response has fallen off, making it difficult to build a business around invitation to apply offers.
This mortgage broker needed a direct marketing prospecting solution that went beyond the traditional lead generation strategy. With a nominal spend, the broker was able to receive > 8,000 qualified leads per month.
Credit card issuer was struggling to achieve positive ROI on its direct marketing spend. Equifax implemented a triggered lead gen tool that allowed card issuer to identify best prospects.
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Equifax's technology, analytics and data combine to provide customers with the power to make real-time decisions — no matter what their industry. While many of our services are used by today’s leading financial institutions and retailers — in fact, Equifax was named to the FORTUNE 2007 list of America’s Most Admired Companies in the Financial Data Services category — Equifax plays an integral role in the success of many organizations that specialize in other areas such as automotive, communications/utilities, healthcare and mortgage. The benefit to your business? Targeted, custom services that fit the specific needs of your industry.
Automotive
Auto lenders need detailed insight into their customer's credit information. Equifax offers auto industry-specific tools to help both auto dealers and auto finance companies manage through all phases of the auto loan lifecycle.
Healthcare
With recent legislative changes and an unpredictable economy, more healthcare providers are relying on Equifax for the pertinent data and proven analytical solutions needed to successfully manage a myriad of industry-specific challenges.
Mortgage
Players in today's mortgage market are faced with constant challenges - from the effects of the subprime meltdown, to the need for high-quality settlement services and borrower transparency for capital markets. Equifax can help. In addition to credit reporting, we provide the marketing and analytical services you need to target and close the right customers or safeguard against potential risk related to borrower undisclosed debt. We seamlessly deliver these tools through a tightly integrated set of solutions around the mortgage loan lifecycle.
Manufacturing
Manufacturers derive value by establishing a direct relationship with their consumer - from leveraging aftermarket sales opportunities to creating a service and support model that increases satisfaction and reduces product returns.
Why use Equifax
As the needs of our customers have evolved, so have we. Expanding on our role as the trusted steward of credit data, Equifax has grown into the leading provider of technology-and analytics-fueled information solutions.